Purple
#A12387
C41 M100 Y4 K0
Arna Holistic Wellness
Brand identity
How Arna Holistic Wellness presents itself: logo, colours, typeface, photography and tone. For partners, journalists and anyone who shows our name.
Our logo
The logo is the one shown at the top of this site.
Minimum size
At least 96 px wide on screen and 25 mm in print.
Clear space
Keep an empty margin around the logo. No text, image or graphic enters it.
Scaling
Enlarge or reduce it in proportion only.
Backgrounds
Use it on a light background. On a photograph or a busy background, place it on a plain panel.
Do not
- Do not change its colours.
- Do not stretch, tilt or mirror it.
- Do not move or replace its elements.
- Do not place it on a busy image or a low-contrast background.
The colours of the logo
The purple is the purple of the logo. The other colours come from the logo as well.
Blue
#2F4B9F
C93 M81 Y2 K0
Cyan
#2AA9E1
C69 M15 Y0 K0
Green
#3FA451
C79 M11 Y100 K1
Yellow
#FCB316
C1 M32 Y100 K0
Orange
#EA8723
C6 M56 Y100 K0
Red
#ED1C24
C1 M99 Y97 K0
Geist Sans
Titles and text are set in Geist Sans. When it is not available, the system font is used.
Titles
Geist Sans
Text
Geist Sans, regular weight
If it is not available
The system font
Real people, natural light
Photographs show the place and the practice as they are. They do not decorate.
Do
- Natural light and real settings
- Genuine moments, not posed ones
- Generous empty space in the frame
- Warm, true-to-life colour
Do not
- Harsh flash or heavy filters
- Staged stock imagery
- Cluttered or cramped framing
- Over-saturated colour
Calm, clear, warm
We describe what is done, never an effect. We speak as a guide, not as a salesperson.
Words we use
- class
- session
- sound bath
- breathing
- retreat
- practice
- welcome
- calm
Another file, or a partnership
For the logo in another format, or for a request to use our name, write to [email protected].